NIELSEN TRADE PROMOTION VISUALIZATION:
While at Nielsen I led a project to build a full web app visualization to highlight Nielsen's new global trade promotion measurement data. I designed the visualizations and interface you see on this page; and with the help of Pitch Interactive, we brought the site to life (see button below). The focus of the tool was to slowly introduce the data, encourage interaction down to the category level, and create an interface that would allow users to pick and choose from several hundred categories to compare. Unfortunately, in the final visualization, we had to remove the bubble chart you see in the mock-ups due to some changes in how we calculated the variable.
